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Is The New Ford Mustang Hybrid Shown in New Ad Campaign?

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Will The New Mustang Hybrid Be Called The Mach 1?

Mustang HybridFord this weekend kicks off its new “Built Ford Proud” advertising campaign highlighting the innovation and manufacturing might of America’s favorite automotive brand ahead of an onslaught of all-new vehicles coming in 2019.   Ford has been talking about a Mustang hybrid for years now and in their new ad campaign, we could be seeing what the first electric “Mach 1” would look like.  Ford, working with advertising agency Wieden + Kennedy, created a multi-channel campaign infused with pride, confidence and a touch of swagger, highlighting the company’s strong legacy of award-winning cars, trucks and utilities, advanced technology and ambitions to lead in a future of smart vehicles for a smart world.

The Engine Plant Of A Mustang Hybrid

In part of the ad, there is a second you see an engine transform from a futuristic-looking front end of a Mustang. Car and Driver Magazine thinks, “This tells us a fair amount about the new electrified Mustang. The engine’s two cylinder banks and four injectors mean that it will be powered by a V-8 engine, with some sort of electric motor supplanting it, while the headlights, closed-off front end, and different mirrors denote this new model as a next-generation Mustang, rather than just a version of the current car.” What do you guys think after watching the ad?

Mustang Hybrid 2

Mustang Hybrid 3

 

Ford Is Ramping Up For 2019 Models

The first television spots feature acclaimed actor Bryan Cranston and they air beginning this weekend during NCAA football on Saturday, along with a comprehensive online campaign. The campaign runs through 2019 across broadcast, digital and print channels.  The new ads usher in Ford’s onslaught of new vehicles in the hot-selling SUV and truck segments, including the Ranger pickup, which starts production this month at Ford’s Michigan Assembly Plant, and the new Escape and Explorer on sale next year.  Ford also worked with its Marketing Dealer Advisory Board – which includes dealers from across the U.S. – on the campaign strategy and creative execution, which includes national and regional ads and digital content. These dealers endorsed “Built Ford Proud” for its fresh approach and attitude, bringing to life the soul of the Ford brand as well as the company.

About Ford Motor Company

Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets, and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 201,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit www.corporate.ford.com.

About Jason Worlitz

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